Follett
Provided content strategy and micro copy for the Faculty Discover site and the Brytewave e-reader app.
Intel
Wrote copy for feature story pages in the Technology Provider (reseller) section.
MexicoToday.org
Wrote news and feature articles on Mexican culture, economics, and politics for the Mexican government’s information site.
Capri Sun
Provided content strategy and editing for social-media launch of Facebook page content partnership between Capri Sun and BlogHer network and CafeMom.
State Farm
- Provided content strategy and micro-copy for the redesign of State Farm’s website, including the customer landing and profile pages.
- Wrote longer-form content marketing pieces for the State Farm Learning Center:
Smart Boating Safety Tips
Questions to Ask About Caring For Elderly Parents in Your Home
What To Do When You Win the Lottery
Seasonal Light Solutions To Help You Through the Winter
What to Know when Buying a Manufactured Home
Bunk Bed Safety Tips
Putting Kitchen Safety First
BlackBerry
Provided content strategy for and daily management of BlackBerry’s Be Bold user advocacy site.
KitchenAid
Wrote descriptive copy and headlines for wide variety of home and kitchen appliance product pages.
Orbitz.com
Wrote descriptive copy for destination pages.
Orbitz Romantic Getaways E-mail
Also wrote regional blurbs under “Golf Courses and Resorts by Destination.”
Wrote content for Friends and Family Trips travel page
National City Bank
Wrote informational copy on personal and small business banking for bank’s interactive website.
National City Personal Banking | National City Business Banking
Bally Total Fitness
Wrote numerous retail marketing print materials, including in-club posters and flyers, newspaper advertising, and materials for sports arenas and movie theaters.
Purina Beneful and Friskies
Wrote copy for interactive websites, including Smart Spa for Beneful dog food and Cat Habitat for Friskies cat food. See content at Beneful Smart Spa.
